LANGUAGE AS A SOCIAL INTERACTION AND ADAPTATION

                    LANGUAGE AS A SOCIAL INTERACTION AND ADAPTATION

A. NATURE OF LANGUAGE
According to Wundt, the origin of human language is the gesture, the movement, the body, or sounds that do not form.
Want to argue that language grows out of the practical needs of the human object in a week.
Noire is the language of the opinion suggests that arise from the influence of the senses objects (objects observed) against the power of the senses and also the capacity (ability) humans in moving the impression to others. According Noire communication occurs first in the form of cues? Emotional and status symbols that form a word [1].

v Language Functions in Human Life
In relation to the social life of human language that has some social function of social communication, social control, and social cooperation. In this situation they dipermudahkan and determined by their own language. The function of language in communication is to send a message. When we send the message that verbal language, it berartikita send messages verbally.
In a study of the social psychology of language is important because:
1 Language is the basic medium for social interaction
2 Language is only a carrier of culture from one generation to the next generation of the transfer mechanism of the ideas and forms of behavior.
3 Language allows a series of common sense definitions are similar between humans.
4. Language plays an important role in the growth of a child since the biological standard of living up to the terms of social life as social beings.
5. Without language in human social life can not realize the relationship and the other man.

Especially once the objectives to be achieved as a good propaganda material and the direction of the target condition, the target object of propaganda. The material most propaganda is not an acceptable size, easily understood by the listener (mad'u).
Therefore, the language factor appears propaganda elements that must be owned by the perpetrators of propaganda that would make it easier to compose messages dai (material) that with good words. If propaganda is able to pay attention to the language that implemented the object of preaching to whom it is addressed. So the propaganda that will be more communication [2].
That the mission was able to hold yuang preaching change objects is highly dependent on the language used.

B. Interaction
In the life of an individual is always related to the physical environment, psychological and spiritual environment. According to Wood Worth, as quoted by WA Gerungan, there are basically four types of relationships between the individual and his environment, namely:
v Individuals in conflict with the environment
v Individuals using the environment
v Individuals menyesesuaikan to the environment

Interaction is defined as a form of relationship between two or more persons, in which a person's behavior altered by the behavior of others. Changes in a person's behavior becomes dai encouragement of interpersonal and inter-personal respont be biological.

C. Adaptation
Adaptation is penyesusaian living beings of the surroundings in order to survive.
The way how organisms cope with the pressure of the surrounding environment to survive. Organisms are able to adapt to the environment is able to: "
1 Getting water, air and nutrients
2 Respond to the changes that occur around

Social D.
Social as a function of mass communication for social dominik is transinisi values ​​of a group of media portrayals present society and by reading, listening and watching the audience someone to learn how to behave and what values ​​are important.
As with dengna Macbride anyway, for Dominick was a function of mass media entertainment, on this matter is clearly seen in television, film and sound recordings. Other mass media such as newspapers and magazines even though its primary function is the information in the notification form. Rubrics entertainment is always there, whether it be short stories, long stories or picture books?
For readers, this entertainment rubrics is important to release the nerves after ebrjam-hour news reading heavy going both domestically and abroad.

Definition of Leadership in Organization

Hone in Organizational Leadership Skill
EYE for Super Leader:

  1 Dream

Dreams are another way towards achieving the goal. The dream could also be interpreted as the vision of a leader who can be the fuel that drives human power to reach its goal. Vision also makes all the difficulties become easy, the impossibility becomes possible, immortality becomes temporality.
Dr. Martin Luther King Jr. ever shouted "I have a dream!" that brought black Americans to break the racism towards equality and dignity in America.
Dream and specify exactly what you want. Make your dreams real as possible as you want it to happen. You dream it is a promise to you and open to your future. Write down your dreams into goals in the sheet of paper. Write the organization's goal-a goal to be achieved in the measurement of time. In the period in units of time management or other. By writing these goals then you design the future of your own liking.
Action is the bridge from dream into fruition.
Dreams that you created is not free. Dreams that you desire to have the price you pay. The price is action, because action is the bridge of your dreams into reality.
First determine what price you can afford to pay for the sake of your dreams. Make a list of what you should do in order to make your goals a reality.
Your willingness to do what needs to be done, regardless of the price to pay the asking price, which is necessary to go anywhere, and sacrifice anything to be done is a measuring tool that shows how much you want the target.
Act according to your plan. Take action steps are in accordance with the direction and goals of your. Do something every day. Do sesuati that will help you achieve your most important goal. It is a way that you can continue to maintain the courage, confidence, and self-motivation you, you do something every day that gives the impression to yourself that you are always being stepped up and move forward. Always refused to stop, always doing something every day.
Think creative and innovative is the best way to spend quality. Thinking out of the ordinary and think of a better way. Always think that there is always a better way. Open to change and the development of science and always ready to search for other answers are constantly changing.
Your idea is a producer organization. Creative is ansa rights. Ansa is an individual who has a high intelligence with brilliant ideas constantly flowing so that you can use to achieve your goals.
Most successful people who exist today are those who regularly put themselves around new ideas that arise from various sources. People who do not succeed are the people who constantly repeat the old ideas that have been using with a little imagination and creativity.
Adversity quotient is toughness and patience to run continuously in the trials, obstacles, challenges, and learning. Set from the beginning that you will never stop once you've started your journey toward a goal. No matter how many obstacles and barriers that block your way. Resolve to always stand up and insist on your way until you achieve success.



Leadership (Leadership)
The real leadership is not determined by one's rank or position. Leadership is something that comes from within and is the fruit of one's decision to want to becoming a leader, both for himself, for his family, for the work environment, and the social environment and even the country. Leadership is a decision which is the result of the process of change in the character or in a person's internal transformation. Leadership is not a position or title, but a birth of a long process of change in a person.
Leadership
When someone finds the vision and mission of his life, when there is peace within ourselves (inner peace) and form a solid character building, when every utterance and action began to give effect to the environment, and when its existence encourages changes in the organization, that's when a person is born a leader true.
"I do not think you have to be wearing stars on your shoulders or a title to be a leader. Anybody who wants to raise his hand can be a leader any time. "
- General Ronald Fogleman, US Air Force -
So the leader is not just a title or position is given from the outside but something that grows and develops from within oneself. Leadership is born of internal processes (leadership from the inside out). Often one true leader whereabouts are not known or appreciated by those they lead. Even when the mission or task completed, then all members of the team will say that they are doing it themselves.
Leader not a BOSS
The concept of this kind of thinking is something that is new and may not be accepted by conventional leaders who actually expect respect and praise (honor and praise) of those they lead. Getting praised or cult, a leader of the higher heart and forget themselves. Precisely true leadership is leadership that is based on humility (humble). Lessons about humility can be obtained from the life story of Nelson Mandela. A large South African leader, who brought his nation from a racist state, a democratic state and independent.
As said by the famous author, Kenneth Blanchard, that "leadership starts on the inside and out to serve those they lead". Change character is everything for a true leader. Without change from within, peace without self, without humility, without a strong integrity, durability facing difficulties and challenges, and a clear vision and mission, a person will never become a true leader. We live in a world that completely changed - politics, economy is always changing so rapidly and continues. Therefore, our success will always depend on the ability and determination to develop an understanding regarding how we deal with and take the initiative to change it.
"The only way that I can keep leading is to keep growing. The day I stop growing, somebody else takes the leadership baton. That is the way it always it. "
- John Maxwell -
(The only way for me to remain a leader is that I have to constantly evolve. When I stopped growing, someone else will take over the leadership)
In the face of such challenges, it is required by each person is a positive mental foundation:

     against others;
     to change, and
     the future.

Two things are necessary for our success are: a positive attitude and determination to always Study abroad!
"Learning is the same as rowing against the tide: When you stop paddling, you are beginning to move backwards"
- Anonymous -
(Quoted and disari of reviews of "True Leadership" by Aribowo Prijosaksono)
Leadership Style
From Mahatma Gandhi to Jack Welch; from Martin Luther King to Rudolf Giuliani; there are many styles of leadership. Business psychology experts have attempted to categorize some of the styles of leadership that can provide aspirations to the leaders of today to understand and adapt leadership style merekaSeseorang who led a working group, sports team, or a large company, his leadership style is definitely with the purpose to success. Consciously or unconsciously, human leadership styles differ from each other, even different in different occasions and situations. Whatever your leadership style, your goal is to achieve success with the group you are leading.
Before we go on leadership style, it helps us know a little about the function / role of a leader:

     The leader serves as a catalyst. That is, a leader must be able to grow a person of understanding and awareness that leads to progress. The trick could be to carry out the identification problem, formulate the problem and develop outline the problem.
     The leader serves as a facilitator. A leader must be able to encourage and create awareness that leads people to make changes that increase. This can be done by showing how to get relief from related parties, organizing groups and make decisions that lead to the priority that should be done.
     Leader barfungsi as problem solvers. The leader must be able to provide a level of confidence that leads people to carry out the task. The trick is to understand the problems faced, menyatikan perception of problems and make decisions that are acceptable person led.
     The leader serves as a liaison source. A leader must be able to understand fully the constraints unresolved by the people they lead. A leader must be responsive to the issues facing both internally and externally and is able to determine the target completion.
     The leader serves as a communicator. A leader must be able to motivate the understanding and awareness of people that led to solving problems with clever ways to give the idea, directing polemics happened and draw conclusions that must be implemented.

There are many styles of leadership are introduced by experts, but here we'll describe some of them:

     Autocratic leadership (authoritarian leadership). Leader with an authoritarian style usually hold the power and monopolize power. Characteristics are always making their own decisions, tend to subjectively assess subordinate and less willing to participate actively in the organization / group.
     Democratic or participative leadership (leadership democratic / participatory). Democratic leadership style is characterized usually take all the decisions / metetapkan a policy based on consultation with the led, each performed kativitas always discussed, subordinates are free to determine their duties and always act in the assessment objective.
     Symbolic leadership. Symbolic leadership style is characterized subordinates usually have the freedom to make decisions, leaders only give opinions when asked and there is no attempt to praise or criticize subordinates.
     Charismaic leadership (charismatic leadership). Charismatic leadership style has the characteristics of a leader has a strong vision, personally responsible for their actions and have the direction, goals, perseverance and kepercayaann to his subordinates.

Besides those mentioned above, other leadership styles are:

     Bureaucratic leadership (leadership bureaucratic)
     Laissez-faire leadership (delegative leadership)
     People-oriented leadership or relations (people-oriented leadership or maintain good relations)
     Servant leadership (servant leadership)
     Task or goal oriented leadership (target oriented leadership)
     Transactional leadership (leadership oriented transactions)
     Transformational leadership (transformational leadership)

"Leadership Occurs Among people, it is not something done to people. Transformational leaders develop followers to go beyond self-imposed limitations Reviews their. You must paint a vivid picture of a Desired future state that makes the pain of change and personal investment is worth the effort. Said another way, you must learn to Liberate the leader in everyone. "
- Ruth Ann Marshall, -
former President of the Americas, MasterCard International
type of Leadership
There are two types of leadership are introduced Dale Carnegie, Dale Carnegie Training founder, the inspirational and organizational. Coach Margetty anyone familiar Herwin Getty, General Manager iCOACH, explains more about the character of these two types of leadership. From here you can begin to map, including the type of leader you where.
type inspirational
character:
- Creative
- Communicative
- Do not like routine
- Can not wait
- Not good at small talk
- Always wanted to be a hero
- Inspirational
- It is dominant in the team
type organizational
character:
- Somewhat stiff
- Likes routines
- More patient
- Menomorsatukan profit
- Efficient
- Much out in the work team
Each type has its own power. At least with yourself mapping included in this type which will help to maximize the leadership character in you. The impact is not only for yourself, but also in your work team.
Coach Getty said that strong leadership is an important factor to create a great team. This means that the achievement of the team, whether the target is reached, or other achievements resulting from the work team, can be realized in the presence of strong leadership.
Leadership needs to be supported also by a number of other factors in order to build the dream team. Call it a common vision, to undergo a work plan to hold a code of ethics, empower each other, any delegation of tasks, and appreciation for the performance of co-workers. Even the termination of cooperation with colleagues who are not performing as well legal to do.
Only a leader with strong character who has a firmness and fairness in maximizing his team.

PAPER TECHNICAL COMMUNICATION

Theories of communication takes place in global , in the sense of the word theory is used as a premise in a study or used as an approach to study the phenomenon, could be an old theory that displayed a scholar than a decade or two decades or even more than the previous.

Communication theories that are generally associated with the existing mass media since the 1990s is increasingly strong that the impact is becoming increasingly stronger and wider.


DISCUSSION
COMMUNICATION THEORIES ON STAGE NEXT

A. Diffusion of Innovation Theory (Diffusion of Innovation Theory)
Innovation diffusion models lately widely used as an approach in development communication. Especially in developed countries, including Indonesia.
Among the thoughts of the experts is that proposed by Everett M. Rogers who wrote a book titled "Diffusion of Innovations" and "Communication Technology, The New Media in Society" and together with F, Floyd Shoemaker wrote the book "Communication of Innovation".
Rogers defines diffusion as the process by which an innovation is communicated malalui specific channel within the specified time period among the members of a social system (the process by the which an innovation is communicated through certain channels overtime Among the members of a social system). Diffusion is a special type of communication associated with the spread of messages as a new idea. While communication is defined as a process where the actors create the mutual exchange of information and the information to achieve mutual understanding.
The main elements of the diffusion of ideas are:
1) Innovation
2) What is communicated through certain channels
3) Among the members of a social system
Innovation is an idea, work or subject that is considered new by someone, whereas the characteristic pre innovations perceived by members of a social system determines the level of adoption. Five characteristics of innovation according to Rogers is as follows (1983: 35)
a) Relative advantage (relative advantage)
b) Compatibility (suitability)
c) Complexily (complexity)
d) Trialability (possibly shot)
e) Observability (possibly observable)

Rogers stated that the mass media is more effective to create a whole knowledge of innovations, whereas private channel between more effective in forming and experimental attitude towards new ideas, so in an effort to influence the decision to adopt or reject a new idea.

B. Planning Agenda (Agenda Setting Theory)
  Agenda setting a model for the first time displayed by the ME MC. Combs and D.L. Shaw in "Public Opinion Quarterly" published in 1972 titled "The Agenda Setting Function of Mass Media". Both experts said that "if the media put pressure on an event, then the media will affect the audience to consider it important. [1]
According to David H. Heaver in his work entitled "medium" setting the agenda or media manipulation "in 1981 said that the press as a community mass media do not reflect reality, but rather to filter and shape it like a kaleidoscope designation filtering and shaping light.
Regarding the agenda setting Alexis S. Tan further concluded that the mass media influence political cognition in two ways:
a. Media effectively inform political events to audiences
b. Media influence public perception of the importance of political issues.

Meanwhile, according to his thinking Manhain in setting the agenda include 3 agenda, the media agenda, the public agenda and the policy agenda. Each item on the agenda has dimensions as beirkut:
1) To the media, dimensions:
- Visibility
- Audience sanence
- Valence (valence) (notice how an event)
2) For the public agenda-dimensional dimensions:
- Familiarity (familiarity)
- Personal salience (personal protrusion)
- Favorability (pleasure)

3) For the dimensions of policy agenda
- Support (support)
- Likelihood of action (possible events)
- Freedom of action (freedom of action).

C. Theory of Usability and Satisfaction (Uses and Gratification Theory)
This model is a shift in focus from destination to destination possibilities communicator, this model determines the function of mass communication in serving the public. [2]
Herbert Blumer and Elihu Kat is the first to introduce this theory, Uses and Gratification theory was introduced in 1974 in his book The Uses of Mass communications aon Current Persperctive on Gratification Research, this theory belongs Blumer and Katz said that media users play an active role to choosing and using the media.
Media users trying to find the source of media that best meet their needs in the business means gratification theory perspective on research assumes that the user has the option of an alternative to satisfy their needs.
Uses and Gratification theory more emphasis on humane approach in view of the mass media means that man has autonomous authority to treat the media. Blumer and Katz believe that there is only one way for the public to use the media on the contrary, they believe that there are many reasons for using media audiences.
In the opinion of this theory of media consumers have the freedom to decide how (through which medium) they use the media and how the media will have an impact on him.
Uses and Gratification theory operates in a manner such as:
- Cognitive Needs are needs related to affirmation, information, knowledge and understanding of the environment.
- The need effective is related needs confirmation estesis experiences enjoyable and emotional.
- The need for personal and social needs

D. Signs Systems Theory Semiotics
Semiotic (semiotic) is a theory about giving "sign. Semiotic Broadly classified into three basic concepts, namely the semiotic pragmatic (semiotic pracmatic), semiotic sintatik (semiotic syntatic) and semantic semiotic (semantic semiotic)

1 Pragmatic Semiotics (Pragmatic Semiotic)
Semiotic pragmatic outline of the origin of the sign, the sign by which the usefulness of applying it, and those who interpret the sign of the effect, within the limits of the subject's behavior. In architecture, semiotic prakmatik an overview of the influence of the architecture (as a system of signs) on humans in the use of the building. Prakmatik semiotic architecture effect on the human senses and personal feelings (kesimnambungan, body position, muscles and joints). Architectural works will be interpreted as a result of the perception by the observer, then the result of that perception can affect the observer as a user in the use of architectural works. In other words, the work is a form of architecture that can affect the wearer.

2 Semiotics Sintatik (Semiotic syntatic)
Semiotic sintatik describes a combination of signs without regard to the "meaning" of her or his relationship to the subject's behavior. This sintatik semiotic megabaikan influence due to the interpreting subject. In architecture, semiotic sintatik an overview of the architecture as the embodiment of a combination of various alloys and sign systems. The work of architecture will be described in a compositional and its parts, the relationship between the inside of the whole will be spelled out clearly.

3 Semantics Semiotics (Semiotic Semantic)
Semiotic semantics describes the meaning of a sign in accordance with the 'meaning' conveyed. In architecture an overview of the semantic semiotic system of signs that can be delivered in accordance with the meaning. The work of architecture is the embodiment of meaning to be conveyed by the designer through his form of expression. The form will be interpreted again as a result of the perception by the observer. Embodiment of the meaning of a design can be understood and accepted as appropriate by the observer, if the expression is to be conveyed by the same designer observer perception.

Ferdinand de Saussure 4.
Semiotics is the theory proposed by Ferdinand de Saussure (1857-1913). In this theory simiotik divided into two parts (dichotomy) the marker (signifier) and sign (the signified). Markers seen as a form / physical form can be known through the work of architectural form, is being seen as a sign of meaning are revealed malalui concepts, functions and / or values ​​contained in works of architecture. Existence Saussure semiotics is the relation between signifier and signified by convention, commonly referred to as significance. Semiotics is the significance of studying a system of signs that mark the relation of elements in a system based on specific rules or conventions. Social consensus needed to be able to interpret these signs.
According to Saussure, the sign is composed of: the sounds and images, is called the signifier or marker, and the concepts of sounds and images, is called the signified.
In communication, a person uses a sign to send the meaning of objects and other people will interpret these signs. Objects for Saussure called "referent" almost akin to Peirce termed interprent to object to the signifier and the signified, Saussure difference interpret the "object" as a referent and mention it as an additional element in the process of adding.


CLOSING

CONCLUSION
Innovation is an idea, work or subject that is considered new by someone, whereas the characteristic pre innovations perceived by members of a social system determines the level of adoption.
Diffusion is a special type of communication associated with the spread of messages as a new idea. While communication is defined as a process where the actors create the mutual exchange of information and the information to achieve mutual understanding.
Semiotic (semiotic) is a theory about giving "sign. Semiotic Broadly classified into three basic concepts, namely the semiotic pragmatic (semiotic pracmatic), semiotic sintatik (semiotic syntatic) and semantic semiotic (semantic semiotic).